Overview
A cantilevered white blade wall carries the brand across the hall. Beneath it, warm timber flooring, suspended ember ring pendants and a black slat feature wall turn an agri-tech stand into a place people want to sit down in.
Challenge
An agri-tech brand needed a stand that read as architecture, not equipment signage, and gave visitors a reason to linger rather than pass through.
Gallery
Craft
Suspended ember ring pendant lighting, Equal's stand for Big Dutchman
Black slat feature wall, Equal's stand for Big Dutchman
Warm timber flooring and seating area, Equal's stand for Big Dutchman
Cantilevered white blade wall, Equal's stand for Big Dutchman
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